Empower Your Windows Sales Team to Close More Deals in Less Time

Did you know that 73% of window and shutter estimates never turn into actual sales? For many companies, that represents hundreds of lost hours and thousands of dollars in wasted lead acquisition. But it also represents a massive opportunity: optimizing your sales team's performance with the right tools and strategies.

Here are 5 practical ways to empower your sales team and turn more leads into signed contracts:

1. Respond faster than your competitors

78% of customers go with the first company to deliver a professional quote, and over 80% expect a response within 10 minutes. If your sales reps take hours—or days—you’re likely already out of the race.

The fix: Use tools that allow you to generate complete estimates on the spot. With WindSketch, for example, you can deliver a detailed map and quote in under 10 minutes.

2. Include a visual map with every estimate

A plain PDF is no longer enough. Showing customers exactly which windows will be replaced, where, and how they will look builds trust and reduces uncertainty. Visual maps also help align sales, office staff, and installers—cutting costly mistakes and miscommunications.

The result: Companies that use maps report significantly higher close rates and fewer order errors.

3. Present multiple options during the same visit

Offering only one quote is a missed opportunity. Customers want to compare product types, pricing, and configurations. But if each variation takes days to produce, they’ll move on.

Pro tip: Equip your team to generate multiple variations instantly, letting customers compare different prices, features, and warranty options during the initial visit.

4. Automate follow-ups to stay top of mind

81% of salespeople give up after five attempts or fewer—even though it often takes seven or more touches to make a sale. Without structured follow-ups, leads go cold and disappear.

Recommendation: Use a CRM or automated reminders to schedule timely follow-ups—calls, emails, and texts—at key moments in the sales process.

5. Communicate your value early and clearly

When two quotes look similar, customers will choose the cheapest—unless you clearly explain the added value you offer, like energy savings, premium materials, or extended warranties.

The approach: Include side-by-side comparisons, ROI highlights, and cost-saving benefits to shift the focus from price to value.

Modern sales teams need more than motivation—they need speed, clarity, automation, and visual tools. In a market where every minute matters, the ability to respond quickly and professionally can be the difference between a lost opportunity and a signed contract.

Ready to help your sales team close faster and smarter?

About Jamie McKinsey

Jamie McKinsey is the SDR Manager at Windsketch, leading the sales team with passion and strategy. With a background in business development and lead generation, she focuses on optimizing processes to maximize booked demos. Her people-centered approach and results-driven mindset have been key to driving the company’s growth in the window and door solutions industry.